Discourse analysis on online gender-based humor: Markers of normalization, tolerance, and lens of inequality

Language is one of the most powerful means through which sexism and gender discrimination are perpetrated reproduced (Menegatti Rubini, 2017). The study examined contrarian features gender-based online humor in relation to mainstreaming development (GAD). Discourse analysis was used as a method examining discourse markers terms defaulting jokes normal, tolerating sexist jokes, perceiving that inequality reality. Fourteen (14) participants who persons power or authority, based on their educational attainment, roles, from different generational classifications participated utilized gender-based-mapper, one-on-one interviews, FGD-oriented instruments for extraction research. After analysis, it revealed normalization prevalent social media. Normalization proceeds way life making things light conversation these conversations intending have enjoyment entertainment. For appears actors set-up manifest tolerance “negligence” seems be alarming language production distribution many media players.